A few days ago we got this flyer for a physiotherapy centre in our mailbox and as we were walking to the recycle bin to dispose of it we were saying how uninviting it looked compared to the identity we designed in late 2011 for a similar clinic. Yes, we were bragging about our own work. It reminded us that we still haven’t put that project on our online portfolio yet and that we might as well do like we did for CHRA’s Annual Report and just do a quick blog post about it instead.
So here it is, the visual identity we created for Physiotherapy on Lakeshore, a clinic located in Mississauga, ON. We didn’t base our concept solely on the services they offered: we also based it on their location. Indeed, we wanted to link the clinic to its neighborhood on the shores of Lake Ontario, where many marinas are in the vicinity. The shapes we used are therefore reminiscent of a sailboat floating on water and of two fluid silhouettes that can be interpreted as a person massaging the back of another individual or simply as two people. It’s quite different from the clinic on that flyer‘s logo, which doesn’t really say anything about the business it is for and actually look more like an abstract representation of people getting it on!
Anyways, enough comparison. Here’s our work – logo, business/appointment card, postcard and pamphlet.
Logo
Business/Appointment Card
Postcard
Pamphlet
